Dan Olsen leads a product-market fit masterclass for the Startup Alley+ cohort

NelsonG · July 27, 2021

Yes Virginia, there are advantages to exhibiting in (the sold-out) Startup Alley at TC Disrupt 2021. Out of all the early-stage startups ready to exhibit on September 21-23, Team TechCrunch hand-picked 50 to form the Startup Alley+ cohort.

Startup Alley+ is a VIP experience designed to help founders grow their business and increase their opportunities right now in the run up to Disrupt.

Hold up: Don’t miss the opportunity to meet and network with all the innovative startups you’ll find in Startup Alley — including the Startup Alley+ cohort. Attend Disrupt for less than $100 — if you buy your early-bird pass before prices go up on July 30 at 11:59 p.m. (PDT).

The VIP experience includes three masterclass sessions on crucial topics that all startup founders need to, well, master. Case in point: product-market fit. It’s an elusive and yet essential first step to unlocking growth. You can’t build success without a product that quenches the demand of a thirsty market.

On August 24, Dan Olsen will conduct a masterclass on the art and science of product-market fit. Olsen, a product management trainer and consultant, works with CEOs and product leaders to build strong product teams. His clients include Google, Facebook, Amazon, Uber, Box and Walmart.

A best-selling author of The Lean Product Playbook Olsen has literally written the book on product-market fit. In his masterclass, “How to Create Product-Market Fit,” Dan will draw on material in the book and share his simple but effective framework. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a six-step methodology that guides you through how to:

Determine your target customer.
Identify underserved customer needs.
Define your value proposition.
Specify your MVP feature set.
Create your MVP prototype.
Test your MVP with customers.

Dan will illustrate these concepts with real-world examples and a comprehensive case study.

We’re especially excited to have Dan present his masterclass because he’s firmly rooted in TechCrunch lore. Way back in 2009, a company called YourVersion — founded by Olsen — won the peoples’ choice at TechCrunch50, the precursor to Disrupt.

Olsen’s product-market fit expertise — and his personal connection to the early-stage founder experience — will help the Startup Alley+ cohort learn how to turn product management into more of a science than an art and improve their odds of success.

TechCrunch Disrupt 2021 takes place September 21-23. Don’t miss your opportunity to attend for less than $100. Buy your early-bird pass before the deal expires on July 30 at 11:59 p.m. (PDT).

Is your company interested in sponsoring or exhibiting at Disrupt 2021? Contact our sponsorship sales team by filling out this form.