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YouTube To Start Sharing Revenues With Video Creators


DudeAsInCool

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DAVOS, Switzerland - Chad Hurley, co-founder of YouTube, said Saturday that his wildly successful site will start sharing revenue with its millions of users.

Hurley said one of the major proposed innovations is a way to allow users to be paid for content. YouTube, which was sold to Google for $1.65 billion in November, has become an Internet phenomenon since it began to catch on in late 2005. Some 70 million videos are viewed on the site each day.

"We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users," Hurley said. "So in the coming months we are going to be opening that up."

Read more at Yahoo News

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Red Herring talks about how sites like Revver and Youtube are enabling new filmmakers.

Martial arts expert Joe Eigo never imagined he'd win millions of fans and earn $25,000 when he posted a clip of himself performing a series of gravity defying acrobatics to a video sharing site.

In uploading his "Matrix - For Real" video to Metacafe.com, Eigo joined the growing number of aspiring filmmakers who are benefiting from the new economics of online video sharing, a phenomenon made popular by YouTube.

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The following is music to my ears

Chad wasn’t forthcoming on when this new system will be rolled out, but most of the weblog community seems to have taken the remark as a formal announcement. However, I think if done right it’s going to have a similar effect to Adsense, but for video.

By that, I mean that the story will be much more compelling if YouTube also share revenue for referral. If someone embeds a video on their site and it gets viewed, will they share the revenue with the publisher. I’d be interesting to see an economy build around that, and what effect it could have on the videos themselves. Would some of them become more viral because more people stand a chance of making a buck?

Imagine Scouta, Digg, Boing Boing and other sites generating income from links to video. What about if we then shared that with the community somehow. Consumers making money from the video, movies, or television shows they love.

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Paying YouTube content creators easier said than done

news analysis: Unlike many who post widely watched content on YouTube, Stephen Voltz and Fritz Grobe were angered by their video's popularity on the site.

Fans had posted the clip, "The Diet Coke & Mentos Experiment," at YouTube without permission. Voltz and Grobe were flattered, but the "Mentos" video earned $30,000 at Revver.com, another video-sharing site that pays content creators, and the pair believed they could have doubled that total had the clip not been made available for free on YouTube.

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