Is It Over For New Music Site SpiralFrog?

[DudeAsInCool]

Few at the digital music company were exactly sure who was in charge following the December 26 firing of SpiralFrog CEO Robin Kent, said former employees. Kent's ouster created a chasm in the company's leadership, the former employees said, and soon after, 5 of SpiralFrog's 10 board directors and 5 company managers exited.

Just four months before, SpiralFrog was a media darling. The company promised it would launch a Web site that provided free music by the end of 2006, covering the cost of those tunes through advertising sales. Media pundits loved the idea. The New York Times dubbed the company an iTunes challenger, despite the fact that the site hadn't even launched yet. The Guardian, a London newspaper, said Apple "took a knock" with SpiralFrog's emergence.

Now, former executives and industry insiders describe a company reeling from a management shakeup, a missed launch date and a lukewarm reception by the major music labels to a business that supports free tunes by selling advertisements.

Read more at CNet