Loon’s bubble bursts—Alphabet shuts down Internet balloon company

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  A Loon balloon. [credit: Loon ]

When Google announced "Project Loon" in 2013, a running joke behind the project was that no one thought a network of flying Internet balloons was a feasible idea. Eight years later, Google has decided that a network of flying Internet balloons is indeed not a feasible idea. Loon announced it is shutting down, citing the lack of a "long-term, sustainable business."

Loon CEO (Loon was eventually spun out into an Alphabet company) Alastair Westgarth writes:

We talk a lot about connecting the next billion users, but the reality is Loon has been chasing the hardest problem of all in connectivity—the last billion users: The communities in areas too difficult or remote to reach, or the areas where delivering service with existing technologies is just too expensive for everyday people. While we’ve found a number of willing partners along the way, we haven’t found a way to get the costs low enough to build a long-term, sustainable business. Developing radical new technology is inherently risky, but that doesn’t make breaking this news any easier. Today, I’m sad to share that Loon will be winding down.

Google also cited economic problems when it shut down Titan Aerospace in 2017, a plan to deliver the Internet via drone.

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