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Google's Checkout Moving In On PayPal's Turf

DudeAsInCool

By DudeAsInCool,
in Digital/Internet News

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DudeAsInCool

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It seems Google is on the move everywhere - I don't think I've ever witnessed a more aggressive company...

***

...When Google introduced Checkout in June, it was seen as a formidable rival to PayPal, eBay’s online payment service. And with Google aggressively promoting Checkout during the holiday season and beyond, its use with some merchants has already surpassed PayPal’s.

But Google’s plan for Checkout has always been about more than online payments. The service is a calculated effort to expand Google’s base of advertisers, which provide the bulk of the company’s revenues.

And Google has made a substantial financial commitment to the service’s success. Goldman Sachs estimates that Checkout promotions will cost Google about $20 million in the current quarter.

Read more at the NYTimes

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