Jump to content

“We are giddy”—interviewing Apple about its Mac silicon revolution


DudeAsInCool

Recommended Posts

The graphic representing the Apple M1 chip, as presented by Apple at an event earlier this month.

The graphic representing the Apple M1 chip, as presented by Apple at an event earlier this month.

Some time ago, in an Apple campus building, a group of engineers got together. Isolated from others in the company, they took the guts of old MacBook Air laptops and connected them to their own prototype boards with the goal of building the very first machines that would run macOS on Apple's own, custom-designed, ARM-based silicon.

To hear Apple's Craig Federighi tell the story, it sounds a bit like a callback to Steve Wozniak in a Silicon Valley garage so many years ago. And this week, Apple finally took the big step that those engineers were preparing for: the company released the first Macs running on Apple Silicon, beginning a transition of the Mac product line away from Intel's CPUs, which have been industry-standard for desktop and laptop computers for decades.

In a conversation shortly after the M1 announcement with Apple SVP of Software Engineering Craig Federighi, SVP of Worldwide Marketing Greg Joswiak, and SVP of Hardware Technologies Johny Srouji, we learned that—unsurprisingly—Apple has been planning this change for many, many years.

Read 60 remaining paragraphs | Comments

View the full article

Link to comment
Share on other sites

Please sign in to comment

You will be able to leave a comment after signing in



Sign In Now
  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Our picks

    • Wait, Burning Man is going online-only? What does that even look like?
      You could have been forgiven for missing the announcement that actual physical Burning Man has been canceled for this year, if not next. Firstly, the nonprofit Burning Man organization, known affectionately to insiders as the Borg, posted it after 5 p.m. PT Friday. That, even in the COVID-19 era, is the traditional time to push out news when you don't want much media attention. 
      But secondly, you may have missed its cancellation because the Borg is being careful not to use the C-word. The announcement was neutrally titled "The Burning Man Multiverse in 2020." Even as it offers refunds to early ticket buyers, considers layoffs and other belt-tightening measures, and can't even commit to a physical event in 2021, the Borg is making lemonade by focusing on an online-only version of Black Rock City this coming August.    Read more...
      More about Burning Man, Tech, Web Culture, and Live EventsView the full article
      • 0 replies
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
×
×
  • Create New...