Jump to content
Search In
  • More options...
Find results that contain...
Find results in...
Welcome Guest!

Join us now to get access to all our features. Once registered and logged in, you will be able to create topics, post replies to existing threads, give reputation to your fellow members, get your own private messenger, and so, so much more. It's also quick and totally free, so what are you waiting for?

Sign in to follow this  

Paul Rosenberg Clarifies Eminem's "Shady XX" Artwork Origin

Recommended Posts

Paul Rosenberg, co-founder of Shady Records and longtime manager of Eminem, has been a constant presence in the legendary rapper's career. He's even made it onto a fair number of Slim's albums, often acting as the voice of reason -- albeit to futile ends. Suffice it to say, Paul knows what's what when it comes to Shady business, and when news of a mysterious Shady XX project surfaced, it didn't take long for questions to follow. 

For those catching up, artist Mike Saputo recently shared several scrapped logo concepts centering around Shady XX. Given that he designed the logo for Eminem's 2014 label compilation project Shady XV, it prompted speculation that the label intended on following-up with a thorough look at the new roster. After all, the Shady Records lineup has changed drastically, with Slaughterhouse, Yelawolf, and D12 no longer active. Now, Eminem's label features Boogie, Westside Gunn, and Conway. 

"So sometime last year, we started working on some things to celebrate Shady’s 20th," confirms Saputo, on his Instagram. "I worked up a ton of logos and other assets for it. Ended up the project never made it to the light of day unfortunately." Upon reporting the development with speculation of an intended purpose, Westside Gunn and Boogie seemed rather blindsided by the existence of anything Shady XX related. Their surprise only served as fuel on a quietly-spreading fire, prompting Paul Rosenberg himself to bust through with extinguisher in hand.

Clearing the air about the intended origin of the Shady XX logo batch, Rosenberg claimed that none of the news surrounding the project was accurate. "The art was created for a vinyl box set that was scrapped due to production time," writes Rosenberg, quashing hopes that Shady's stellar new lineup would get a similar showcase to its 2014 predecessor. Unfortunately, the initial report seemed to further propel a narrative that -- while speculative -- was interpreted as accurate. Still, it's good to see Rosenberg stepping forward to clarify the situation, especially given Gunn's previous misgivings

Though it doesn't seem that we'll be getting a Shady XX compilation, we can only hope to see more new music from the label as a united front -- if only to hear how Boogie, Westside Gunn, Eminem, and Conway sound on wax. 


View the full article

Share this post

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.

  • Our picks

    • Wait, Burning Man is going online-only? What does that even look like?
      You could have been forgiven for missing the announcement that actual physical Burning Man has been canceled for this year, if not next. Firstly, the nonprofit Burning Man organization, known affectionately to insiders as the Borg, posted it after 5 p.m. PT Friday. That, even in the COVID-19 era, is the traditional time to push out news when you don't want much media attention. 
      But secondly, you may have missed its cancellation because the Borg is being careful not to use the C-word. The announcement was neutrally titled "The Burning Man Multiverse in 2020." Even as it offers refunds to early ticket buyers, considers layoffs and other belt-tightening measures, and can't even commit to a physical event in 2021, the Borg is making lemonade by focusing on an online-only version of Black Rock City this coming August.    Read more...
      More about Burning Man, Tech, Web Culture, and Live EventsView the full article
      • 0 replies
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
  • Create New...