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Morphe cuts ties with Jeffree Star after backlash

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Morphe cuts ties with Jeffree Star after backlash

Morphe announced that it's cutting ties with Jeffree Star after weeks of backlash following an explosive video by makeup vlogger Tati Westbrook. 

"Today we've made the decision to cease all commercial activity related to Jeffree Star and affiliated products," the cosmetics brand tweeted on Friday. "We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand." 

Despite claims by Westbrook, Star is neither an owner nor investor in Morphe. 

Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand.

— Morphe (@MorpheBrushes) July 10, 2020 Read more...

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