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Creative Technology Unveils Zune Rival


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Creative Technology has launched a portable media player that will compete against former partner Microsoft's Zune.

Creative, based in Milpitas, Calif., released the Zen Vision W video, photo and music player on Thursday, the same day partner-turned-rival Microsoft unveiled details of Zune, which is expected to ship in time for the holiday season.

In announcing the new device, Creative played up its support for Amazon.com and the online retailer's Unbox movie and video store, which would compete with Microsoft's Zune online store. Amazon launched Unbox this week.

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