Jump to content
Search In
  • More options...
Find results that contain...
Find results in...
Welcome Guest!

Join us now to get access to all our features. Once registered and logged in, you will be able to create topics, post replies to existing threads, give reputation to your fellow members, get your own private messenger, and so, so much more. It's also quick and totally free, so what are you waiting for?

DudeAsInCool

Andy Rubin’s smartphone startup, Essential, is dead

Recommended Posts

Andy Rubin's smartphone startup, Essential, is finally dead. Today, Essential announced in a blog post that it is closing its doors, saying that since it has "no clear path to deliver" its newest smartphone to customers, the company has "made the difficult decision to cease operations and shut down Essential."

Essential was Andy Rubin's next company after his previous gig at Google, where he lead the development of Android, taking the OS from nothing to the world's most popular operating system. Being "The Father of Android" meant venture capital firms would throw money at him when he left Google to form a new company. That company was Essential, where Andy Rubin jumped full time into smartphone hardware. The company was valued at $1.2 billion before it even sold a single product.

Essential ended up releasing a single smartphone, the Essential Phone, in 2017, along with two modular accessories: a $200 360-degree camera and a $150 clip-on headphone jack (yes, really). Since then, the company has just kind of hung around and canceled in-development products. It has done very little in the "selling things for money" category of business. Essential planned to sell a charging dock for the Essential Phone, but that product was never released. Alongside the phone, the company announced a smart display called the "Essential Home" and a new smart operating system called "Ambient OS," but neither the hardware nor software ever materialized.

Read 6 remaining paragraphs | Comments

View the full article

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


×
×
  • Create New...