Jump to content
Search In
  • More options...
Find results that contain...
Find results in...
Welcome Guest!

Join us now to get access to all our features. Once registered and logged in, you will be able to create topics, post replies to existing threads, give reputation to your fellow members, get your own private messenger, and so, so much more. It's also quick and totally free, so what are you waiting for?

Sign in to follow this  
NelsonG

WeWork gets into the food business, backing the superfood startup of big wave surfer Laird Hamilton

Recommended Posts

WeWork CEO Adam Neumann has been described as an avid surfer, one who has been known to grab his board and go, both in the Hamptons in Long Island, where he reportedly owns a home, as well as in Hawaii.

Maybe it’s no surprise, then, that WeWork is now also investing in a so-called superfood company that was created several years ago by big wave surf star Laird Hamilton, who Neumann was apparently surfing alongside just last week. In a video call with Neumann on Monday, a Fast Company reporter noted that Neumann is currently sporting a cast on one of his fingers, having broken it during the outing.

How much WeWork is investing in the startup, Laird Superfood, is not being disclosed, but according to the food company, the money will be used to fuel product development, acquisitions and to hire more employees. A press release that was published without fanfare earlier today also notes that Laird Superfood products will be made available to WeWork members and employees at select locations soon.

Some of those offerings are certainly interesting, including “performance mushrooms” that it says “harnesses the benefits” of Chaga, a fungus believed by some to stimulate the immune system; Cordyceps, another fungus that’s been used for kidney disorders and erectile dysfunction; and Lion’s Mane, yet another fungus believed by some to stimulate nerve growth in the brain.

The company suggests adding one teaspoon of the mushrooms each day to one’s coffee, tea or health shake.

Laird Superfood also sells beet- and turmeric-infused powdered coconut waters, “ultra-caffeinated” coffee and a variety of coffee creamers, including a mint-flavored creamer and a turmeric-flavored number.

It’s for a very specific consumer, in other words — presumably one who really likes turmeric, for example. Then again, what works for Laird Hamilton will undoubtedly work for a lot of people who’ve watched his decades-long career with amazement.

Hamilton seems to be selling what he actually ingests, too. As he told The Guardian last spring of his own diet: “I love espresso. You could give me five shots of espresso, a quarter stick of butter, a quarter stick of coconut oil and other fat, and I’ll drink that. I could go for five or six hours and not be hungry, because I’m burning fat.”

Organic food startups have been raising money left and right in recent years, including from traditional food companies, as well as from venture investors, who’ve poured billions of dollars into healthy snacks and drinks, with mixed results.

For WeWork’s part, the investment isn’t the first that has seemed somewhat far afield for the company. In one of its more surprising bets to date, WeWork invested in a maker of wave pools in 2016. The size of that funding was also undisclosed.

Techcrunch?d=2mJPEYqXBVI Techcrunch?d=7Q72WNTAKBA Techcrunch?d=yIl2AUoC8zA Techcrunch?i=u_q-gJ6WnpI:X73qJXYN-gA:-BT Techcrunch?i=u_q-gJ6WnpI:X73qJXYN-gA:D7D Techcrunch?d=qj6IDK7rITs
u_q-gJ6WnpI

View the full article

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.

  • Our picks

    • What music site could be without a "What are you listening to" thread? So, I will start:
      Tom Petty - Learning To Fly
      "Learning To Fly" was written in 1991 by Tom Petty and Jeff Lynne for the album Into The Great Wide Open. It was featured on the soundtrack of the 2005 film Elizabethtown, directed by Cameron Crowe.
      <object width="425" height="344"><param name="movie" value="

      name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="
      type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>
      • 6,880 replies
    • Post in What Are You Listening To?
        • Like
    • Megan Thee Stallion @theestallion
      Houston's Megan Thee Stallion is somehow balancing a full-time schooling schedule while being one of rap's most rapidly rising stars. She is currently a student at Houston's Texas Southern University while also pursuing her rap career... she's the next big thing and some might say she's already made it. Check her out! 


      She's got her Tina Snow EP out now so give that a listen... here's a preview:

       
      • 1 reply
    • Drake & A$AP Rocky's Worlds Collide In "Splashiest" Photo
      Drake is in the middle of his joint tour overseas with Tory Lanez but that isn't stopping him from catching up with some old friends. The duo of Canadians has had some bad luck in Amsterdam, having to reschedule a couple of shows until later in the year. They're still creating memories on every stop that they end up performing at, though. When Drizzy isn't on the phone with his son Adonis or on stage for the Assassination Vacation tour, he's either in the studio or chilling with his crew. The 6ix God made sure to let people know that he and A$AP Rocky ran into each other, posting a set of photos from this week.
      Jesse Grant/Getty Images
      In the first slide, Rocky stands next to Drake in his pink babushka. It's clear that he's still trying to popularize the style, rocking with the look for a few months now. A couple of other shots were added to the recap with shout-outs to Drake's whiskey brand and the Lejonhjerta twins. 
      Drake recently spoke as part of Mustafa The Poet's new short film, giving personal details about gun violence in his hometown of Toronto. He recently debuted a new tattoo on his forearm, inking a portrait of his firstborn son so he can see Adonis everywhere he goes.

      View the full article
      • 0 replies
    • Cardi B Appears To Deny Claims She Dissed Megan Thee Stallion
      A screenshot of Cardi B's Instagram Story surfaced earlier this week which read, “Ain’t no hoe taking my spot. Stop BAPPIN." Many thought this was a dig at Megan Thee Stallion but Cardi took to social media to clear up the rumors.
      Cardi B made it clear that she doesn't have any feud with Megan Thee Stallion. She took to Twitter to clarify the Instagram Story, claiming that she hasn't even really been online in the first place.
      "I barely been getting online. I haven’t been talking to nobody just straight promoting! Stop putting me in bullshit let me keep minding my business in peace. Thank you," she wrote.
      Megan Thee Stallion also appeared to address the rumors shortly after Cardi. 
      "If you’re a real hottie, please spread positivity. we real around here and we fw everybody that fw us. No dry hating no dry beef," she wrote on Twitter.
      Megan Thee Stallion recently addressed the competition among female rappers. She explained the competitive nature is part of hip-hop but at some point, it won't necessarily be like that forever.
      “I feel like since, like, forever, it has only been, like, one female rapper at a time. And naturally, women are competitive. So I feel like, without beef, hip-hop probably wouldn’t even be what it is, so it’s good to have, like, a little friendly competition here and there,” Megan said told Essence. “ Just because we might be rapping about some of the same things, we’re not doing it in the same way. There’s enough room for all of us to eat. So as soon as we can get that together, then we’ll be all right.”
      View the full article
      • 0 replies
×
×
  • Create New...