NPR Looks at Alternative Latin Music

[DudeAsInCool]

http://www.npr.org/templates/story/story.php?storyId=5244351

[method77]

"The name "Latin Alternative" was coined in the late 1990s by record company executives as a way to sell music that was -- literally -- all over the map. It was marketed as an alternative to the slick, highly produced Latin pop that dominated commercial Spanish-language radio, such as Ricky Martin or Shakira."

that says it all

anyway, the latin music scene has always been HUGE but never could take over from the UK and US scene in the rock and pop category