Orchard Set to Exploit Void in Music Marketplace

[DudeAsInCool]

Buying Music From Anywhere and Selling It for Play on the Internet

Working in the media and entertainment group of the consultants McKinsey & Company, Greg Scholl got a firsthand look at the inefficiency in the music business: the major record labels focus on creating hits, and they rarely make money on releases that sell less than a few hundred thousand copies.

Now, as chief executive of the Orchard, a music distributor that sells to iTunes, Napster,Yahoo and other digital music services, Mr. Scholl is trying to exploit that inefficiency.

http://www.nytimes.com/2006/01/09/technolo...KwmFGEDBPiMA1MQ