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BLACK LIVES MATTER! ×
BLACK LIVES MATTER!

There's hope for Radio yet...


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http://pitchforkmedia.com/features/weekly/...-eclectic.shtml

America has lost faith in pop/rock radio. Every station on the dial has a paper-thin range of music, programmed nationally by a Clear Channel robot. More and more, people are plugging their iPods into their cars while their retracted antennae rust. You'd think it's time to kiss radio goodbye.

Then you find a station like Minneapolis' KCMP 89.3, The Current. It hires DJs who are free to choose the songs they play. The hosts know the bands and reminisce about their earliest gigs, and they give extra attention to local acts, from legends like the Replacements to upstarts like the Bleeding Hickeys. The station's website streams audio to the world, and their management keeps a blog tracking every baby step and new development-- all the better to draw you into their community. And it's a public radio station, so instead of getting crass blocks of commercials, you'll only hear the occasional pledge drive.

The Current, which hit the air last month, is a reminder of what radio should be. Except it's not that simple. KCMP has a parent company to satisfy: It's owned by the enormous Minnesota Public Radio network, which is not known for starting small, local stations so much as for swallowing them whole. Why is public radio moving into this space? What does MPR have up its sleeve? And as long as they play your favorite songs, who cares?

note from potato: This station is kickass, the only station around here worth listening to. The article talks about Radio K, but fails to mention that it doesn't come in worth shit 98% of the time.

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Radio will never die cause it's not music only. A huge percentage listens to the news and you can't do that with an iPod

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