Jump to content

MoviePass announces new pricing plans for 2019


NelsonG

Recommended Posts

It’s been a rocky year for MoviePass, something that CEO Mitch Lowe acknowledged in an interview this week with Variety.

“We have a lot to prove to all our constituents,” Lowe said. “We don’t just have to prove ourselves to our members, we also have to prove ourselves to the investment community, our employees, and our partners. We believe we’re doing everything that we possibly can to deliver a great service and we’re in the process of fixing all the things that went wrong.”

To that end, the company is launching a new pricing structure that will take effect in January. If you like paying $9.95, don’t worry: You’ll still be able to do that (at least in some geographies). If, on the other hand, you’re willing to pay a little more, you’ll no longer be limited by the ever-changing list of movies that MoviePass is supporting on a given day.

So there are now three tiers, each of them offering three movie tickets each month. There’s Select, which will cost between $9.95 and $14.95 per month (depending on geography), and will only allow viewers to watch certain movies on certain days; All Access, which costs between $14.95 and $19.95 and allows you to go to any standard screening; and Red Carpet, which costs between $19.95 and $24.95 and includes one IMAX, 3D or other large-format screening each month.

The company says that this new structure will allow it to break even on the tickets it’s selling — a key step to making the business model work.

MoviePass fans will likely remember that the company appeared to be running out of money over the summer, leading it to announce a price increase, only to back away from the price hike in favor of adding limitations on how many movies and which movies subscribers could see.

Meanwhile, the New York attorney general’s office said it was investigating MoviePass for possible securities fraud, and parent company Helios and Matheson said it would spin off MoviePass into a separate company. (TechCrunch’s parent company has a stake in MoviePass.) And the competition is growing.

In addition to rethinking its pricing, MoviePass is also making organizational changes. The company told The New York Times that although Lowe will remain CEO, he’ll be handing over responsibility for day-to-day operations to Executive Vice President Khalid Itum.

Techcrunch?d=2mJPEYqXBVI Techcrunch?d=7Q72WNTAKBA Techcrunch?d=yIl2AUoC8zA Techcrunch?i=m8eV7PlVhGE:Z-3r8tcnIAQ:-BT Techcrunch?i=m8eV7PlVhGE:Z-3r8tcnIAQ:D7D Techcrunch?d=qj6IDK7rITs
m8eV7PlVhGE

View the full article

Link to comment
Share on other sites

Please sign in to comment

You will be able to leave a comment after signing in



Sign In Now
  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Our picks

    • Wait, Burning Man is going online-only? What does that even look like?
      You could have been forgiven for missing the announcement that actual physical Burning Man has been canceled for this year, if not next. Firstly, the nonprofit Burning Man organization, known affectionately to insiders as the Borg, posted it after 5 p.m. PT Friday. That, even in the COVID-19 era, is the traditional time to push out news when you don't want much media attention. 
      But secondly, you may have missed its cancellation because the Borg is being careful not to use the C-word. The announcement was neutrally titled "The Burning Man Multiverse in 2020." Even as it offers refunds to early ticket buyers, considers layoffs and other belt-tightening measures, and can't even commit to a physical event in 2021, the Borg is making lemonade by focusing on an online-only version of Black Rock City this coming August.    Read more...
      More about Burning Man, Tech, Web Culture, and Live EventsView the full article
      • 0 replies
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
    • Post in What Are You Listening To?
      Post in What Are You Listening To?
×
×
  • Create New...