The battle between Walmart and Amazon moves into a surprising new arena

[NelsonG]

As the industry buzzes about Amazon's growing  advertising power, its arch-rival is trying its best not to be outdone.

Walmart is now quietly bulking up its own online ads business, according to a recent research note from KeyBanc analyst Ed Yruma. Whereas the retailer previously used space on its site mostly for its own promotions, it's now increasingly selling it to other brands and vendors.

SEE ALSO: Amazon may not always have the best prices, but that doesn't stop people from shopping there anyway

Walmart's already tapping into the same sort of cocktail that's made Amazon such a potentially formidable force in the ads world: a valuable trove of data on customer shopping habits. The big-box retailer is now also plugging in information collected on in-store sales to give advertisers a fuller picture of the customers they're targeting. Read more...

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